UK Advertising Standards Authority (ASA) Compliance
This website operates in full compliance with UK advertising regulations as governed by the Advertising Standards Authority (ASA) and the Digital Markets, Competition and Consumers Act 2024.
Weight Loss Claims Regulation
UK law strictly regulates weight loss advertising to protect consumers from misleading claims. Under CAP Code Section 13 (Weight control and slimming):
- Maximum Permitted Claims: Weight loss claims must not exceed 2 pounds (approximately 1 kg) per week for normally overweight individuals
- Substantiation Required: Any weight loss claims must be backed by robust scientific evidence
- No Permanent Loss Claims: Advertising cannot imply permanent weight loss without maintenance
- No Disease Treatment Claims: Weight loss products/programs cannot claim to treat, prevent, or cure diseases
Our Approach to Compliance
This website makes no claims about specific weight loss amounts or rates that users will achieve. The Founder's personal experience is shared for educational purposes only and explicitly noted as:
- A single individual case study
- Not typical or guaranteed results
- Inclusive of water weight, glycogen depletion, and multiple factors beyond fat loss
- Achieved under specific personal circumstances that may not apply to others
Digital Markets, Competition and Consumers Act 2024
As of October 2024, the Competition and Markets Authority (CMA) has enhanced enforcement powers including:
- Direct Enforcement: CMA can issue fines without court approval
- Financial Penalties: Up to 10% of global turnover or £300,000 for individuals
- Automated Monitoring: AI systems scan 100,000+ advertisements monthly
References:
Our Commitment
We are committed to:
- Providing scientifically accurate educational information
- Making no misleading claims about weight loss outcomes
- Emphasizing medical supervision requirements
- Clearly stating that extended fasting is not suitable for everyone
- Presenting the Founder's experience as educational context, not a promise
- Maintaining transparency about potential risks
Medical Disclaimer
This Website Provides Educational Information Only
The content on this website is for informational and educational purposes only. It is not intended as:
- Medical advice, diagnosis, or treatment
- A substitute for consultation with qualified healthcare professionals
- An endorsement or recommendation to undertake extended fasting
- A guarantee of any particular health outcome or weight loss result
No Doctor-Patient Relationship
Use of this website and its tools (including calculators and protocols) does not create a doctor-patient relationship. The website operators are not medical professionals and do not provide medical advice.
Individual Results Vary
The Founder's personal experience with a 7-day water fast is shared as a case study for educational purposes. This represents:
- One individual's experience under specific circumstances
- Results that included water weight, glycogen depletion, inflammation reduction, and fat loss
- An outcome influenced by starting weight, metabolic health, activity level, and adherence
- NOT a typical, average, or guaranteed result
Your results will differ based on numerous individual factors including but not limited to: age, sex, starting weight, body composition, metabolic health, hormonal status, activity level, genetic factors, sleep quality, stress levels, adherence to protocol, and pre-existing medical conditions.
Risks and Contraindications
Extended water fasting (72+ hours) carries significant medical risks including:
- Electrolyte imbalances (hyponatremia, hypokalemia, hypomagnesemia, hypophosphatemia)
- Cardiac arrhythmias and heart failure
- Refeeding syndrome (potentially fatal)
- Hypotension and dizziness
- Fatigue and weakness
- Impaired cognitive function
- Nutrient deficiencies
- Gallstone formation
Medical Supervision Required
Do not attempt extended fasting (72+ hours) without:
- Consulting a qualified physician beforehand
- Medical clearance if you have any pre-existing conditions
- Understanding the contraindications (see complete list)
- Access to medical care during the fast
- Knowledge of warning signs requiring immediate medical attention
Assumption of Risk
By using the information on this website, you acknowledge and accept that:
- You have been informed of the risks associated with extended fasting
- You are responsible for your own health decisions
- You will consult appropriate healthcare professionals before beginning any fasting protocol
- The website operators are not liable for any consequences of actions you take based on this information
AI-Assisted Monitoring Disclosure
Under the Digital Markets, Competition and Consumers Act 2024, the UK Competition and Markets Authority (CMA) employs AI-powered systems to scan over 100,000 advertisements monthly for compliance violations.
Our Proactive Compliance Measures
This website has been designed with automated compliance monitoring in mind:
- No Specific Weight Loss Amounts: We do not claim users will lose "X kg in Y days"
- No Before/After Images: Visual transformation claims are excluded
- No Typical Results Claims: The founder's experience is explicitly labeled as individual and non-representative
- Medical Disclaimers: Present on every page with clear, prominent formatting
- Contraindications: Comprehensive list easily accessible from all pages
- Risk Disclosures: Refeeding syndrome, electrolyte imbalance, and other serious risks clearly communicated
Amazon Associates Disclosure
This website participates in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
What This Means:
- We earn a commission on qualifying purchases made through links on this site
- This comes at NO additional cost to you, the customer
- Amazon prices are identical whether you use our links or not
- Product recommendations are based on safety and efficacy, not commission rates
- We only recommend products we would personally use or have researched thoroughly
Contact for Concerns
If you believe any content on this website violates UK advertising regulations or presents misleading information, please contact us at:
Email: compliance@himalayanechoes.com (placeholder - update when active)
Response Time: We aim to respond to all compliance concerns within 48 hours
Last Updated: November 2025
Review Schedule: This page is reviewed quarterly to ensure ongoing compliance with evolving UK regulations
Next Review: February 2026
